The Rise of Green Gamification

When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make sustainability fun and rewarding — they were skeptical. They’ve seen a lot of green-themed apps hit the market, but many are poorly designed and largely ignored attempts by brands to “greenwash” their image.

But amid these half-baked products, there’s actually some real, solid progress at the intersection of two of today’s most disruptive business forces: gamification and sustainability. And for those of us eager to see the masses go green – whether to save the planet, or just save money – it’s good news.

The growth of green gamification is being accelerated by forces ranging from the government’s Green Button promotion of energy-use data to the digital generation’s strong desire for smartphone apps that allow them to manage resource consumption.

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