The Evolution of Social Media

6 Questions on Social Media with Ashok Kamal

What do you think is the future of social media?

The trend that excites us most is gamification, which, simply put, translates to fun. More specifically, gamification involves using game mechanics such as points, leaderboards and challenges to encourage and reward behavior. The social and gaming movements are converging to create compelling experiences for people on Facebook, Twitter, Foursquare and every other online and mobile platform. In the near future, I think you’ll find that every experience from shopping to healthcare has been gamified. Bennu’s objective is to leverage peoples’ zeal for games into purposeful action that benefits business, society and the planet as a whole.

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