Greening for Survival, And the Bottom Line

For decades, it has been clear that a better understanding of sustainability is necessary to ensure humanity’s survival. Now the green imperative has expanded from environmental activists to boardroom executives. The business community is confronting both a call to action and stark ultimatum: embrace sustainability or risk becoming obsolete.

The evidence in favor of green corporate social responsibility (CSR) is mounting. Smart large companies are using CSR to their advantage. Examples include GE’s revenue from ecomagination products growing to $18 billion – during the 2009 recession – with projections for continued growth at twice the rate of total company revenues.

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