Gamifying Sustainability: The Carrot Beats the Stick

Would you rather be punished or rewarded? The answer is obvious. Would you rather pay a carbon tax or play a carbon game that incentivizes you to reduce your emissions? The answer still seems obvious. However, the prevailing approach by sustainability advocates has been to shame people into changing their behavior. It hasn’t worked. While we’ve made progress, sustainability has yet to achieve mainstream adoption. Look no further than the United States’ recycling rates, organic food consumption, waste production or renewable energy generation for evidence that we need a new strategy.

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