completing the loop
the recycling cycle
Recycling has 3 stages, each represented by an arrow in the universal “chasing arrows” symbol.
The first arrow represents the collection of materials. The second arrow indicates reprocessing, such as cleaning and breaking down collected materials. The third arrow signifies the design and marketing of recycled products to consumers.
By manufacturing recycled promotional products, Bennu is positioned at this final stage, which allows recycling to achieve its full environmental and economic potential. Improvements are needed throughout the recycling process, including increasing collection rates and achieving greater reprocessing efficiency. However, market development is required to maintain a healthy recycling system. Without new markets, recycling only moves trash around. By stimulating the market for recycled products, Bennu completes the recycling loop.