Green Gamification

Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but also an influential adult segment. It is small wonder, then, that “gamification” is the most disruptive force to impact marketing since the arrival of social media. Typically defined, gamification refers to the use of game mechanics, such as points, badges, leaderboards and challenges in non-game...

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Greening Is A Team Sport!

This article summarizes the nature and significance of Waste Management’s landmark investment in Recyclebank.

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Blue is the New Green

 Did you know that 70% of the world’s oxygen comes from the ocean? Or that 97% of the biosphere is in the sea? The oceans also absorb much of our carbon dioxide and hold 97% of the earth’s water. Every single human being, plant and animal is literally dependent on the ocean for survival. Yet we treat our oceans like a bottomless liquid landfill. Recent events have elevated ocean abuse to a top of mind environmental crisis. The infamous Great Pacific Garbage Patch – composed of small but strong bits of plastic waste – is estimated to be much larger than the state of Texas. The April...

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Completing the Recycling Loop

There is a saying that “You haven’t really recycled until you’ve bought recycled products.” This suggests that recycling is only the first step in a broader cycle where re-processing and re-manufacturing also play vital roles. In fact, the universal recycle symbol of “chasing arrows” represents the 3 stages of recycling: collection, processing and market development. Improvements are required throughout the recycling ecosystem. Some changes must be behavioral. For example, individuals can contribute by recycling more eligible items, especially toxic e-waste such as old cell...

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