Gamifying Sustainability: The Carrot Beats the Stick

This post previews Bennu’s “Gamifying Sustainability” panel at Sustainable Brands ’12.

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Greening South By Southwest

This photo blog recaps Bennu’s experience at South By Southwest 2012.

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Social Media Week: Food for the Mind, Body & Soul

Bennu CEO, Ashok Kamal, recaps Social Media Week and the gamification theme.

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Green Gamification

Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but also an influential adult segment. It is small wonder, then, that “gamification” is the most disruptive force to impact marketing since the arrival of social media. Typically defined, gamification refers to the use of game mechanics, such as points, badges, leaderboards and challenges in non-game...

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