Gamifying Sustainability: The Carrot Beats the Stick
This post previews Bennu’s “Gamifying Sustainability” panel at Sustainable Brands ’12.
read moreGreening South By Southwest
This photo blog recaps Bennu’s experience at South By Southwest 2012.
read moreSocial Media Week: Food for the Mind, Body & Soul
Bennu CEO, Ashok Kamal, recaps Social Media Week and the gamification theme.
read moreGreen Gamification
Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but also an influential adult segment. It is small wonder, then, that “gamification” is the most disruptive force to impact marketing since the arrival of social media. Typically defined, gamification refers to the use of game mechanics, such as points, badges, leaderboards and challenges in non-game...
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