Gamifying Sustainability: The Carrot Beats the Stick

This post previews Bennu’s “Gamifying Sustainability” panel at Sustainable Brands ’12.

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Green Gamification

Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but also an influential adult segment. It is small wonder, then, that “gamification” is the most disruptive force to impact marketing since the arrival of social media. Typically defined, gamification refers to the use of game mechanics, such as points, badges, leaderboards and challenges in non-game...

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Greening Is A Team Sport!

This article summarizes the nature and significance of Waste Management’s landmark investment in Recyclebank.

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Greening for Survival

For decades, it has been clear that sustainability is necessary to ensure the Earth’s survival. Now the green imperative has expanded from environmental activists to boardroom executives. The business community is confronting both a call to action and stark ultimatum: embrace sustainability or risk becoming obsolete. The evidence in favor of green corporate social responsibility (CSR) is mounting. Smart large companies are using CSR to their advantage. Examples include GE’s revenue from ecomagination products growing to $18 billion – during the 2009 recession – with projections for...

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Completing the Recycling Loop

There is a saying that “You haven’t really recycled until you’ve bought recycled products.” This suggests that recycling is only the first step in a broader cycle where re-processing and re-manufacturing also play vital roles. In fact, the universal recycle symbol of “chasing arrows” represents the 3 stages of recycling: collection, processing and market development. Improvements are required throughout the recycling ecosystem. Some changes must be behavioral. For example, individuals can contribute by recycling more eligible items, especially toxic e-waste such as old cell...

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Green is Good

It’s a truism that sequels rarely live up to classics. If, like me, you’re a fan of the original Wall Street movie, you probably approached Money Never Sleeps with a healthy degree of skepticism. Yet the film debuted at #1 over the weekend, grossing more than $19 million. Regardless of your take on the flick’s quality, its context within the current social and economic climate is fitting – enhancing the public appeal. The first Wall Street movie concluded with protagonist, Gordon Gekko, going to jail for spearheading insider trading schemes. Gekko’s notorious proclamation that...

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