Green Gamification

Games are like ketchup: widely loved and diversely applied, with an appeal rooted in childhood. In fact, a new report reveals that over 90% of U.S. kids aged 2- 17 are gaming today. Yet the gaming generation has been on the rise for three decades, leading to not only an army of young gamers, but also an influential adult segment. It is small wonder, then, that “gamification” is the most disruptive force to impact marketing since the arrival of social media. Typically defined, gamification refers to the use of game mechanics, such as points, badges, leaderboards and challenges in non-game...

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Greening Is A Team Sport!

This article summarizes the nature and significance of Waste Management’s landmark investment in Recyclebank.

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Green is Good

It’s a truism that sequels rarely live up to classics. If, like me, you’re a fan of the original Wall Street movie, you probably approached Money Never Sleeps with a healthy degree of skepticism. Yet the film debuted at #1 over the weekend, grossing more than $19 million. Regardless of your take on the flick’s quality, its context within the current social and economic climate is fitting – enhancing the public appeal. The first Wall Street movie concluded with protagonist, Gordon Gekko, going to jail for spearheading insider trading schemes. Gekko’s notorious proclamation that...

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