The Rise of Green Gamification

When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make sustainability fun and rewarding — they were skeptical. They’ve seen a lot of green-themed apps hit the market, but many are poorly designed and largely ignored attempts by brands to “greenwash” their image. But amid these half-baked products, there’s actually some real, solid progress at the intersection of two of today’s most disruptive business forces: gamification and sustainability. And for those of us eager to see the masses go green – whether to save the...

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Recycling the Economy: Turning Trash Into Cash

There’s a saying that goes like this: “You haven’t really recycled until you’ve bought recycled products.” This suggests that recycling is only the first step in a broader cycle where re-processing and re-manufacturing also play vital roles. In fact, the universal recycle symbol of “chasing arrows” represents the 3 stages of recycling: collection, processing and market development. Read This Blog

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Inspiration Capital

Social entrepreneurship heals one of the world’s most unfortunate – and common – ailments: hating work. While too many people see their job as a necessary burden on the path to a paycheck, the social entrepreneur’s journey is a reward, in and of itself. Work is a vehicle to translate passion into action, and action into social change. There is no divide between personal values and professional aspirations because they are aligned in the social venture. Read This Blog

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Gamifying Sustainability: The Carrot Beats the Stick

Would you rather be punished or rewarded? The answer is obvious. Would you rather pay a carbon tax or play a carbon game that incentivizes you to reduce your emissions? The answer still seems obvious. However, the prevailing approach by sustainability advocates has been to shame people into changing their behavior. It hasn’t worked. While we’ve made progress, sustainability has yet to achieve mainstream adoption. Look no further than the United States’ recycling rates, organic food consumption, waste production or renewable energy generation for evidence that we need a new...

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Green Gamification – Social Media Panel

Presentation: Combining Social Media & Game Mechanics to Promote Sustainability Watch the Presentation

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