Bennu is the leader in green social media marketing. Our company was started in 2010 by a diverse group of social entrepreneurs who met while pursuing their MBA’s in New York City. Having previously worked on groundbreaking sustainability projects, the team was united by a common passion: using business to tackle social and environmental problems.
Bennu’s inspiration originated from the disturbing amount of waste – particularly plastic bottles – being sent to landfills as trash. With tens of billions of potentially useful bottles wasted each year, Bennu launched by developing recycled promotional products that prevent landfill dumping, save energy and serve practical consumer needs. At the same time, our goal was to educate people about the environmental, social and economic value of sustainability. Social media presented the ideal communication channel to engage a community who shared our values and beliefs.read more
our marketing services include:
- Sustainability Strategy Consulting – Bennu’s leadership has deep research experience working as sustainability analysts for the most prestigious firms and projects. We’ll work with you to analyze your company’s brand position and develop a sustainability strategy that highlights strengths, addresses weakness and results in a competitive advantage.
- Campaign Development – Regardless of your company’s size, stage and structure, we’ll assess your industry, target market and goals in order to develop a unique marketing campaign and detailed plan for execution.
- Social Media Management – Each social media site is different and one size does not fit all. We’ll help you cut through the social clutter to determine which properties are most relevant to your business, and then we’ll craft content and practices that increase engagement with your audience. Bennu has marketing experience across the social universe – Facebook, Twitter, YouTube, Foursquare, Tumblr, blogs, website, QR Codes, email, etc. – and we’ll coordinate your channels of choice to create an integrated communications program that builds community.
- Gamified Applications – Gartner predicts that by 2014 over 70% of Global 2000 organizations will have gamified applications. Are you prepared to enter the Game Era? We understand the behavioral psychology behind game mechanics such as points, challenges and rewards and we’ll help you leverage tools to drive consumer action and employee engagement. Bennu’s gamification options include customized mobile and web app development or integration with best-in-breed third-party platforms. Either way, your customers and employees have fun and you get rewarded with their loyalty!
- Tactical Execution – We don’t create campaigns to lay idle as reports on executives’ desks. Bennu offers end-to-end solutions that include creative messaging, collateral design and social community management. We’ll handle the heavy lifting until your team feels comfortable taking the reins.
- Measurement & Tracking – We track progress using both qualitative measures and sophisticated quantitative analytics. Our reports help assess performance, manage reputation and calculate return on investment (ROI) based on your company’s objectives.
The Bennu team is passionate about business sustainability and we regularly write and speak about our vision.read more